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Avram Noam Chomsky: the 10 strategies of media manipulation of the media

The American linguist Noam Chomsky developed the list of "Ten Strategies for handling" through the mass media, which is reproduced here, ranging from the strategy of distraction , through a gradual strategy to keep the public in ignorance and mediocrity.

1. The strategy of distraction

The key element of social control is the strategy of distraction that is to divert attention the public of important issues and changes determined by the political and economic elites, by the technique of continuous deluge or flood of distractions and trivial information. The strategy of distraction is also essential to keep the public interested in the essential knowledge in the area of \u200b\u200bscience, economics, psychology, neurobiology and cybernetics. "Keeping people's attention distracted away from the real social problems, captivated by issues of no real importance. Keep the public busy, busy, busy, no time to think back to farm and other animals (Quoted in the text 'Silent Weapons for Quiet Wars). "

2. Create problems and then offer solutions

This method is also called "problem-reaction-solution." It creates a problem, a "situation" provided to cause a reaction in the audience, so this is the principal of the actions you want to accept. For example: let it unfold and intensify urban violence, or arrange for bloody attacks, so that the public is the applicant's security laws and policies to the detriment of freedom. Or: create an economic crisis to gain acceptance as a necessary evil retreat of social rights and the dismantling of public services.

3. The strategy of gradual

To make it accept an unacceptable degree, just apply it gradually, in dribs and drabs, for consecutive years. That is how they radically new socioeconomic conditions (neoliberalism) were imposed during the 1980 and 1990: minimal state, privatization, precariousness, flexibility, mass unemployment, wages and do not guarantee a decent income, so many changes that have caused a revolution if they had been applied once.

4. The strategy of deferring

Another way to accept an unpopular decision is to present it as "painful and necessary", gaining public acceptance at the time, for future application. It is easier to accept a future sacrifice a slaughter. First, because the effort is not used immediately. Then, because the public, mass, always has the tendency to expect naively that "everything will be better tomorrow" and that the sacrifice required may be avoided. This gives the public more time to get used to the idea of \u200b\u200bchange and accept it resignation when the time comes.

5. Address the public as little child

Most advertising to the general public uses speech, argument, people and particularly children's intonation, often close to the weakness, as if the viewer were a little creature age or a mentally deficient. The more you try searching deceive the viewer, the more it tends to adopt a tone infantilising. Why? "If one goes to a person as if she had the age of 12 years or less, then, due to suggestibility, it will tend, with some probably a response or reaction is also devoid of a critical sense as a person 12 years or younger (see "Silent Weapons for Quiet Wars"). "

6. Using the emotional aspect much more than the reflection

Make use of the emotion is a classic technique to cause a short circuit on rational analysis, and finally to the critical sense of the individual. Moreover, the use of emotional register opens the door to the unconscious for implantation or grafting ideas, desires, fears and doubts, compulsions, or induce behaviors ...

7. Keep the public in ignorance and mediocrity

Make that the public is incapable of understanding the technologies and methods used to control and enslavement. "The quality of education given to the lower social classes must be the poor and mediocre as possible so that the gap of ignorance it plans among the lower classes and upper classes are and remain unattainable for the lower classes (see 'Silent Weapons for Quiet Wars). "

8. Encourage the public to be complacent with mediocrity

Promote the public to believe the fact that it is fashionable to be stupid, vulgar and uneducated ...

9. Reinforce self-blame

Make believe the individual who is he alone to blame for their own misfortune, because of the failure of their intelligence, their abilities, or their efforts. So, instead of rebelling against the economic system, the individual autodesvalida and guilt, which creates a depression, one of whose effects is to inhibit its action. And, without action, there is no revolution!

10. Know the best individuals of what they themselves know

Over the past 50 years, rapid advances in science have generated a growing gap between public knowledge and those owned and used by the ruling elites. With biology, neurobiology and applied psychology, the "system" has enjoyed a sophisticated understanding of human beings, both physically and psychologically. The system has gotten better known to the common person than he knows himself. This means that, in most cases, the system exerts greater control and a great power over individuals, more than individuals about themselves.

By Noam Chomsky

SOURCE:
ElCiudadado.cl: http://www.elciudadano.cl/2010/10/04/chomsky-y-las-10-estrategias-de-manipulacion -media /